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Operations Strategy Case Study
Case Title:
The Initial Hiccups of a Startup Brand
Publication Month and Year : December 2009
Authors: Syed Abdul Samad Dr. V. Srinivas
Industry: General Business
Region: India
Case Code: BRM0004
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Anil, who owns a boutique and a distribution firm, started his own brand of
women's wear. While his earlier businesses of the local boutique and the
distribution for other renowned brands were doing well, his own brand could
not find customers in the market. He hires a consultant and gives him a clear
description of his businesses. The case study tries to extract the research
process – the consultant would take up – from the students through brainstorming
and classroom discussion.
Pedagogical Objectives:
-
This case study helps to understand:
- The research process
- Various steps involved in the research process
- Points to be taken into consideration before deciding the research process
- Various problems in the research process.
Keywords : Business Research, Research Process, Management Dilemma, Research Question, Data Collection and Analysis, Research Design, Resource Allocation, Investagative Questions, Measurement Questions
